How to Create a Public Profile on Snapchat in 2025: A Complete Guide
Snapchat, with over 350 million users, is popular for creating engaging public profiles, especially among teens and businesses. Public profiles allow users to share content, promote brands, or connect with a wider audience.
This guide explains creating a public profile, covering setup steps, safety measures, and tips to enhance visibility. It highlights privacy concerns and monitoring tools for teens and parents to ensure safety.
Brands and influencers can use public profiles to effectively showcase portfolios and market products. Learn the basics to make a strong impression and leverage Snapchat Mod APK potential for personal or business growth.
What is a Public Profile on Snapchat?
A Public Profile on Snapchat allows users to share content with a wider audience, showcase creativity, and gain subscribers. Unlike private profiles limited to friends, public profiles enable users to post stories, Spotlights, and saved content for anyone to see and engage with.
Key features include adding photos, bios, locations, and AR Lenses, as well as tracking audience insights and subscriber counts. Public profiles are ideal for influencers, businesses, or anyone looking to reach beyond their contacts and build a community.
While beneficial for marketing and visibility, public profiles also require caution, especially for younger users, due to potential risks. Understanding these features is essential for safe and effective use.
Public profile stories
Snapchat’s Public Stories lets businesses showcase their content to anyone on the platform, not just friends. Stories shared from a public profile automatically appear for all users within the past 24 hours.
Adding stories to your Public Profile highlights the type of content you create and helps engage with subscribers effectively. This feature ensures broader visibility and interaction for your shared stories.
Profile Bio
Snapchat allows up to 150 characters for a bio, letting you introduce your brand and share a concise overview. This short description is essential for telling subscribers what your profile is about.
Use these 150 characters effectively to give a crisp and engaging summary of your business or brand.
Requirements to Get a Public Profile
To create a public profile on Snapchat, users must meet the basic requirements:
- Age Requirement: They need to be at least 18 years old
- Existing Snapchat Account: Your account must be more than 24 hours old.
- Community Guidelines: Your account has no violations of Snapchat’s community guidelines.
- Geographical Availability: Public profiles are now accessible to most users, unlike earlier when only verified accounts like brands and celebrities could use the feature. However, the option may not be available in all regions and is restricted by Snapchat community guidelines.
Steps to Create a Public Profile on Snapchat
Start downloading the Snapchat app from this page. This app is essential for creating and managing your public profile.

Features of public profile on Snapchat
Creating a public profile on Snapchat is a powerful strategy that enhances visibility and interaction. It enables content creators to expose their work, get subscriptions, or even reach an audience beyond their companions. It’s also a good way for businesses and creators to promote their work on Snapchat’s ad features and gain followers and their audience.
Features of a Public Profile:
- Subscriber Count: Publicly display the number of subscribers on your profile, demonstrating your reach and influence.
- Discoverability: Your profile becomes searchable, making it easier for users to find and connect with you through Snapchat search tool features.
- Customization Options: Add a bio, profile picture, location, and AR Lenses to make your profile more appealing and informative. These elements allow followers to quickly understand your brand or individuality.
- Content Sharing: Share Public Stories that anyone can view, even if they are not on your friends list. This includes Spotlights, and short video clips that help capture the audience’s attention and showcase creativity.
- Saved Stories: Permanently save your stories on the profile, allowing followers to access and engage with them anytime, even after the typical 24-hour duration of regular stories.
- Separate Public Stories: Maintain a clear distinction between private “My Story” content and “Public Story” content to manage what is shared with a larger audience.
These features make the Snapchat public profile a valuable tool for individuals and businesses looking to expand their reach, increase engagement, and establish a compelling presence on the platform.
AR Lenses
Snapchat’s AR Lenses are a core feature that brings augmented reality to life, offering interactive camera effects that enhance photos in real-time. Over 75% of Snapchat users engage with AR daily for communication, entertainment, and learning, making it a vital part of the platform’s experience. These lenses are available on iOS and Android devices, allowing brands to reach a global audience.
Businesses can use AR Lenses creatively to promote products, events, and campaigns. Through immersive interactions, they provide a unique way to engage with prospective clients or audiences, such as students and alumni. Once created, these branded lenses can be saved to a public profile for ongoing accessibility, helping to boost brand awareness and make marketing more interactive and effective.
Native Store:
Snapchat allows Shopify brands to add a Shop button on their Public Profiles, connecting users to a native store for direct purchases without leaving the app. This seamless integration links to US-based Shopify or TikTok stores, making Snapchat a convenient point of sale.
With 229 million daily active users, mostly millennials and Gen Z, this feature helps brands reach a wider audience, build loyalty, and enhance the shopping experience. It also opens doors for e-commerce growth and advertising opportunities.
Conclusion:
Creating a Snapchat public profile in 2025 offers significant opportunities for individuals and businesses to increase their reach and engagement. With features like AR Lenses, Public Stories, and the Native Store, users can share content, promote products, and connect with a global audience. This setup enhances visibility and provides a platform for interactive marketing and community building. Using these tools, Snapchat users can grow their presence, whether for personal or business purposes.