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How to Create a Public Profile on Snapchat in 2025: A Complete Guide

Snapchat, with over 350 million users, is popular for creating engaging public profiles, especially among teens and businesses. Public profiles allow users to share content, promote brands, or connect with a wider audience.

This guide explains creating a public profile, covering setup steps, safety measures, and tips to enhance visibility. It highlights privacy concerns and monitoring tools for teens and parents to ensure safety.

Brands and influencers can use public profiles to effectively showcase portfolios and market products. Learn the basics to make a strong impression and leverage Snapchat Mod APK potential for personal or business growth.

What is a Public Profile on Snapchat?

A Public Profile on Snapchat allows users to share content with a wider audience, showcase creativity, and gain subscribers. Unlike private profiles limited to friends, public profiles enable users to post stories, Spotlights, and saved content for anyone to see and engage with.

Key features include adding photos, bios, locations, and AR Lenses, as well as tracking audience insights and subscriber counts. Public profiles are ideal for influencers, businesses, or anyone looking to reach beyond their contacts and build a community.

While beneficial for marketing and visibility, public profiles also require caution, especially for younger users, due to potential risks. Understanding these features is essential for safe and effective use.

Public profile stories

Snapchat’s Public Stories lets businesses showcase their content to anyone on the platform, not just friends. Stories shared from a public profile automatically appear for all users within the past 24 hours.
Adding stories to your Public Profile highlights the type of content you create and helps engage with subscribers effectively. This feature ensures broader visibility and interaction for your shared stories.

Profile Bio

Snapchat allows up to 150 characters for a bio, letting you introduce your brand and share a concise overview. This short description is essential for telling subscribers what your profile is about.
Use these 150 characters effectively to give a crisp and engaging summary of your business or brand.

Requirements to Get a Public Profile

To create a public profile on Snapchat, users must meet the basic requirements:

  • Age Requirement: They need to be at least 18 years old
  • Existing Snapchat Account: Your account must be more than 24 hours old.
  • Community Guidelines: Your account has no violations of Snapchat’s community guidelines.
  • Geographical Availability: Public profiles are now accessible to most users, unlike earlier when only verified accounts like brands and celebrities could use the feature. However, the option may not be available in all regions and is restricted by Snapchat community guidelines.

Steps to Create a Public Profile on Snapchat

1
Download and Install Snapchat

Start downloading the Snapchat app from this page. This app is essential for creating and managing your public profile.

2
Sign Up or Log In
Open the app and sign up using the details. If you already have an account, log in to access profile settings. For business accounts, you can also enter your business name to create a free ad account.
3
Access Your Profile
After creating a Snapchat public profile, tap on your profile icon or Bitmoji located in the app’s top-left corner. This will open your account settings and options.
4
Find the Public Profile Option
Scroll down your account page to locate the “Create a Public Profile” option. Depending on the Snapchat version you are using or your operating system (Android/iOS), its location might vary slightly, but it should be visible within your profile settings.
5
Read the Information About Public Profiles
Before proceeding, you’ll see an informational pop-up explaining what public profiles are. Tap “OK” to confirm you’ve read it. If you want more details, you can explore the “Learn more about Public Profiles” option provided.
6
Tap on “Get Started”
Once you are ready, select the “Get Started” option to begin the setup process.
7
Create Your Public Profile
A final confirmation screen will appear. Tap on “Create” to finalize the setup. Your public profile will be created instantly, allowing your account to be visible on Spotlight or Snap Maps.
8
Customize Your Public Profile
Add details to your profile, such as a bio, username, and any AR lenses you’ve created. These lenses marked as searchable will also be displayed on your public profile. You can share content like stories to engage with a wider audience.
9
Adjust Privacy Settings
Go to the “Who Can…” section in your settings. Under “View My Story,” select “Everyone” to ensure all Snapchat users can access your stories and profile content.
10
Share Content to Engage Viewers
Start sharing stories and other content to increase engagement. Stories published from your public profile are visible to everyone on the platform, helping build a larger audience.
11
For Business Profiles
If creating a business profile, confirm your business name during the setup process. Your profile will serve as a hub for sharing brand content, adding visibility for products, and connecting with potential customers.
12
Finalize and Manage Your Profile
Your public profile is now live and searchable. Continue to update it with engaging content, stories, and features to maintain visibility and encourage interaction with the Snapchat community.
Public Profile on Snapchat

Features of public profile on Snapchat

Creating a public profile on Snapchat is a powerful strategy that enhances visibility and interaction. It enables content creators to expose their work, get subscriptions, or even reach an audience beyond their companions. It’s also a good way for businesses and creators to promote their work on Snapchat’s ad features and gain followers and their audience.

Features of a Public Profile:

  • Subscriber Count: Publicly display the number of subscribers on your profile, demonstrating your reach and influence.
  • Discoverability: Your profile becomes searchable, making it easier for users to find and connect with you through Snapchat search tool features.
  • Customization Options: Add a bio, profile picture, location, and AR Lenses to make your profile more appealing and informative. These elements allow followers to quickly understand your brand or individuality.
  • Content Sharing: Share Public Stories that anyone can view, even if they are not on your friends list. This includes Spotlights, and short video clips that help capture the audience’s attention and showcase creativity.
  • Saved Stories: Permanently save your stories on the profile, allowing followers to access and engage with them anytime, even after the typical 24-hour duration of regular stories.
  • Separate Public Stories: Maintain a clear distinction between private “My Story” content and “Public Story” content to manage what is shared with a larger audience.

These features make the Snapchat public profile a valuable tool for individuals and businesses looking to expand their reach, increase engagement, and establish a compelling presence on the platform.

AR Lenses 

Snapchat’s AR Lenses are a core feature that brings augmented reality to life, offering interactive camera effects that enhance photos in real-time. Over 75% of Snapchat users engage with AR daily for communication, entertainment, and learning, making it a vital part of the platform’s experience. These lenses are available on iOS and Android devices, allowing brands to reach a global audience.

Businesses can use AR Lenses creatively to promote products, events, and campaigns. Through immersive interactions, they provide a unique way to engage with prospective clients or audiences, such as students and alumni. Once created, these branded lenses can be saved to a public profile for ongoing accessibility, helping to boost brand awareness and make marketing more interactive and effective.

Native Store:

Snapchat allows Shopify brands to add a Shop button on their Public Profiles, connecting users to a native store for direct purchases without leaving the app. This seamless integration links to US-based Shopify or TikTok stores, making Snapchat a convenient point of sale.

With 229 million daily active users, mostly millennials and Gen Z, this feature helps brands reach a wider audience, build loyalty, and enhance the shopping experience. It also opens doors for e-commerce growth and advertising opportunities.

Conclusion:

Creating a Snapchat public profile in 2025 offers significant opportunities for individuals and businesses to increase their reach and engagement. With features like AR Lenses, Public Stories, and the Native Store, users can share content, promote products, and connect with a global audience. This setup enhances visibility and provides a platform for interactive marketing and community building. Using these tools, Snapchat users can grow their presence, whether for personal or business purposes.

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